ENEM | FedEx Annual Report
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FedEx Annual Report

This annual report was speaking to the story of FedEx through various keywords and call outs. The conceptual approach of a word tree, that tells a single story, through multiple chapters. It is broken up into three sections.

We Are:

Limitless

Rising

Over The Edge

Limitless defines FedEx without an end, and their continued growth and success. Their superior financial highlights, growing timeline, leaders and their loyalty to their customers.

Rising defines each segment of FedEx which are Express, Ground, Freight and Services. It signifies their ability to rise to the top and be the leader in the transportation industry.

Over The Edge defines their strong push towards sustainability, education which is also known as FedEx Institute of Technology, and their strong financials and collective executives that manage the company.

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