The Longevity Research Institute
The LRI is a non-profit that is committed to finding treatments that demonstrably extend human lifespan by 2030 through aging research.
We started by establishing a visual identity around the key attributes of transparency, focus, and contemporary. The abstract icon symbolizes cells and compounds. It also has a focal center point, which ties directly towards the key attribute of focus. The icon also acts as a motif throughout many design applications, that creates a unique sensibility to the brand. Tied with a vivid, harmonious blue, the brand feels contemporary and differentiates itself in a among other science and research institutes.